BACKGROUND: 
Dr. Squatch, a relatively unknown soap company at the time, had ambitions to be one of the biggest DTC brands in the United States. They wanted viral social videos to drive sales, create engagement, and build a community of loyal Squatchers. Finding our own spin on viral edutainment videos, we broke expectations on masculine tropes and self-care to craft a wonderfully potent ad. Positioning the soap as an everyday man's luxury, we encouraged men that their shower is worth investing in.

RESULTS:
300+ Million Views on Youtube
100,000 Shares on Youtube + Facebook
Highest performing ad in 2020 according to Google 

PRESS:
Adweek 'We're Not Sure How This Soap Ad Got 90 Million Views Either'
Think With Google 'Youtube Ads Leaderboard: TrueView for Action
Meta Case Study 'A Fresh Way To Optimize Ad Campaigns'