SIDIZ SOCIAL CONTENT
BACKGROUND:
SIDIZ, one of Korea's largest furniture brands, hired me to creative direct + copywrite their US social account. I crafted multiple types of chair centric content that showcased SIDIZ' luxury features with a human touch.
MACRO:
These videos abstracted the chair, exemplifying its pristine design. All campaigns for digital and social.
Post Copy: Take a closer look at the SIDIZ T80. It's the macro details that separate good from great.
Post Copy: The T50's beauty is in the details. From the iconic ergonomic S-shaped backrest to adjustable armrest and lumbar support, this chair is where craftsmanship meets comfort.
HUMOR
SIDIZ also wanted funny content that related to American sensibilities and highlighted its wellcrafted features.
Post Copy: How strong is the T80?
Post Copy: How to properly sit in a chair.
HEART WARMING
SIDIZ' last campaign bucket was leaning into heart warming and playful content that showcased how their chairs can be integrated into daily life.
Post Copy: the ringo story
Post Copy: 3 pieces of advice from our family to yours - SIDIZ.
TEAM
Agency: Skoop
Executive Producer: Chloe Chun
Creative Director: Samuel Li
Editor: Al Kalyk, Louis Luong