BACKGROUND:
SIDIZ, one of Korea's largest chair manufacturers, wanted an artist collab series with prominent American artists for their social content. Looking to associate their luxury chairs with American craftsmanship. For the first video we tapped LA Times illustrator/cartoonist Micah Fluellen. Highlighting his artistry complemented the chair's craftsmanship and showcased that behind every great artist is a great chair.

BACKGROUND:
For the second collab, I wanted to showcase how the luxury chair would operate in American homes as stylish furniture. Teaming up with interior designer Bronte Athearn, I utilized a reality/documentary filmmaker approach to communicate to and entertain audiences. Watching her transform a boring room into a boho luxury office is nothing short of amazing.