Microsoft

BACKGROUND:
Microsoft wanted me to create paid vertical content that highlights their flagship device the Surface. The objective was to create a video that 1) highlights the Surface's unique features as the all-in-one laptop and 2) increases brand recognition with Microsoft. Utilizing a natural look with modern millennial talent, we went for clean natural videos that keep the product front and center.

For paid digital.

BACKGROUND:
Microsoft wanted me to Creative Direct 100+ organic social assets monthly for their accounts @Surface (475k followers) + @Microsoft365 (1 million+ followers).

The team that I assembled (interviewed, hired, and trained) would concept, copywrite, budget, write, produce, and edit all assets. The objective was to create elevated, funny, engaging social first content that increased brand awareness, brand love, and engagement.

Whether funny, trendy or serious, my team & I walked the delicate balance between polished/elevated and organic. It proved to be a fun challenge. Engagement (comments, shares, and likes) increased 10% month over month.