HUMMY SOCIAL CONTENT
BACKGROUND:
Hummy, an emerging seltzer brand wanted social content (primarily Tik-Tok & Instagram) to energize their fans and grow the brand. They approached me to creative direct their seasonal and evergreen content. Utilizing their colorful cans, I opted for playful and engaging social content that was eye-catching and attention grabbing.
RESULTS:
22% increase in followers
29% increase in engagement (comments, likes, and shares)
SEASONAL CONTENT
Post Copy: Holidays only get sweeter with your favorite seltzer
Post Copy: All natural ingredients 😈🍈🕷👁 Happy Halloween! 👻
EVERGREEN CONTENT