BACKGROUND: 
Daedo, LA's premiere steakhouse, inquired about a :30 spot highlighting their new E-gift card. They wanted to showcase how quick and easy it is to share a gift card to your loved one. They asked to target their primary demographic of 35-55 female. 

CREATIVE PROCESS:
I decided on a mother daughter relationship for this piece because it's the easiest visual connection to make in a short spot. For visual language, we decided up until we land at the restaurant, many whip pans would build momentum and bring the story along. Once we arrive at the restaurant, it shifts to hard cuts and longer shots highlighting the relaxing dining experience of Daedo.